Another Newbie for Knoxville

Knoxville will soon have a brand new fixture in it's downtown/old city area, a grocery store. I haven't lived in Knoxville in quite a while, but I do keep strong ties there and visit often. A friend and colleague is enter into yet another new endeavor as a grocer. All of the details have yet to be ironed out, but it is setting up to be a cool spot, sort of a Fresh Market meets Long Branch. I'll let you draw your on conclusions until you get to see for yourself.

I've been working with ownership, developing the identity and branding. Here's a preview, enjoy.

Here They Come...

Over a short but much needed out of towner, I ran into an old friend. After a brief catching up over a drink, we started talking business. It turns out he and his wife are in the process of opening a bike shop. Not just a bike shop, a real, brick and mortar, BMX shop for the real heads(he's a long time BMX staple in the industry, even through the down years). For those that know, a true BMX shop is pretty hard to come by. Most are watered down, buy your complete bike here type shops catering to families or at least selling a wide spectrum of bikes. From his description of there plans it will be much like a skate shop in that you can buy everything by the piece giving you the freedom to do what you want. I grew up skateboarding and I always figured that bike shops were much like skate shops, that i until a few years ago when I started riding. No, I'm not a BMX convert, I ride a road bike, particularly a rode bike I built from scratch and have since built s few more, it's sort of addictive. When I started, I had no idea about what a pain it would be(I refer you back to the previous statements). So when he told me about their plans, I knew I had to get on board. I don't live in the area anymore so I can't physically lend a hand, so I offered the next best thing that I could think of, art. So I asked if he'd let me do the identity work and maybe so other art for shop promotions. He was pretty stoked at the offer and here we are. (above is the logo and below is the art for the first t-shirt)

Best of luck you guys and please, let me know if I can help out in any other way.

Finished Work

I've wrapped up another book project. This one is for Thomas Nelson Publishing in Nashville, TN. Above is the cover art and packaging for the audio book, box set for the new Chris Seay release, "The Gospel According to Lost". Chris uses the popularity of pop culture hits as the basis of gathering correlations between scripture and these popular productions.

One More Thing

I've launched the new site and couldn't be happier, at least for now. Like I mentioned a couple of posts ago, it's quite different from my last site. Let me know what you think, visit mborum.com you can also still visit my old site if you prefer the look of it at meborum.com. I'll be updating both with new work when projects are finalized.

Branding and Identity Development

As mentioned in my last post, I have a new client from Australia. 4GMetals is a scrap metal recycler just outside of Sydney that contacted me about developing a new identity and handle some of their branding needs. The branding is still in the works, however I have just gotten final approval on the mark. Let me know what you think and I'll be back with more news on this and other clients in the near future.

Search Continues

I just finished my new site, as well as some new projects from a new Australian clients. I'm uploading the site as I type and will have updates about the new clients projects as soon as I get the all clear to send them to print.

This site is vastly different from my last, being that it is a totally different layout and much more conservative in appearance than the avant garde look of my last effort. That being said, I am really happy with the results. Hopefully it will garner more responses in my quest for in house employment. Wish me luck.

New Work, New Site.

I've been working on a new site lately. Yeah, I know, the last site was just finished a month or so a go, but I thought maybe the avant-garde style of my current/soon to be previous site was holding me back a bit in my search for a full time in-house art director gig. My soon to be previous site was an experiment in what a very simply coded HTML site could be, not to mention the design was something completely new and as much design as I study, I'd never come across this style or look before. I was and still am very happy with the work but knew not everyone or maybe not even most would get it, but I felt that someone would. Possibly a Boutique Ad Agency, focused on high design, but here I am 2 months later still doing my thing, contract and freelance work. Don't get me wrong, contract and freelance isn't a bad gig, just not necessarily what I'm wanting to do for too much longer.

I truly feel that the best place for me is working in someone else's shop, focusing all of my efforts on the creative, the concept development, the final product. After all, that's what brought me to design. So, stay tuned for the new site in the next couple of days.